Services
BTL & Activation Services
49 services across activations, retail, outdoor, events and manpower — each with indicative pricing and a worked cost example.
How to choose
Start from the outcome, not the format
The most common planning mistake is picking a format first and then working out what it should achieve. It runs better the other way round. Decide whether you need trial, verified leads, offtake at the shelf, or an announcement moment — then pick from the formats that actually produce that outcome, and ignore the rest.
Every service page below carries the same structure: what the format is and the mechanism that makes it work, who it reaches, indicative pricing with a worked example computed from our published day rates, the approval chain, what gets reported, and the specific ways it goes wrong. That is deliberately enough detail to rule a format out without speaking to anyone.
| If you need | Look at | Measured on |
|---|---|---|
| Product trial | Sampling, in-store promotion, canopy and society activations | Trials delivered against stock issued |
| Verified leads | Lead-generation activations, kiosks, corporate park and door-to-door | Leads captured, then verified by callback |
| Offtake at the shelf | In-store promotion, visual merchandising, POSM and retail marketing | Uplift against a control period |
| Coverage across many locations | Roadshows, van campaigns, rural routes and transit branding | Locations completed with GPS-verified halts |
| An announcement moment | Product launches, award nights, concerts, projection and drone shows | Attendance against RSVP, reach and coverage |
| Channel relationships | Dealer meets, conferences and corporate events | Attendance, orders booked, satisfaction |
Investment
What these services cost
Pricing on every service page is an indicative band, not a quotation. Four variables move it more than anything else: the number of venue-days, team size and skill level, how custom the physical build is, and the venue or permission fees for the locations you pick. Tier 1 metro day rates sit above tier 2, and GST applies on top.
| Cost head | What it covers | Share of budget |
|---|---|---|
| Manpower | Promoters, supervisors, anchors, training and attendance tracking | 25%–40% |
| Fabrication & materials | Kiosk or stall build, branding, POSM, consumables | 20%–35% |
| Venue & permissions | Space rental, society or mall fees, municipal and police NOCs | 15%–30% |
| Logistics | Transport, storage, setup and dismantling | 8%–15% |
| Reporting & tech | Live dashboard, data capture, geo-tagged photo proof | 3%–8% |
Activations
Formats built around a designed interaction — a game, a demo, an experience — at a venue where your audience already gathers. Strongest for trial, engagement and verified leads.
Activations
BTL Marketing
End-to-end below-the-line campaigns that put your brand in front of real consumers.
Activations
Brand Activation
High-impact brand activations that turn footfall into trial, leads and loyalty.
Activations
RWA & Society Activation
Reach families at home through gated society and RWA activations.
Activations
On-Ground Activation
Street-level on-ground activations in high-footfall markets and hubs.
Activations
Mall Activation
Atrium and mall activations in India's busiest shopping centres.
Activations
Experiential Marketing
Immersive VR, AR and tech-led brand experiences consumers remember.
Activations
College & Campus Activation
Reach Gen Z with campus fests, sponsorships and college activations.
Activations
School Activation
Safe, compliant school activations for kids and parent brands.
Activations
Corporate Park Activation
Activations in IT parks and corporate campuses to reach working professionals.
Activations
Guerrilla Marketing
Unexpected, viral-worthy guerrilla stunts and installations.
Activations
Flash Mob
Choreographed flash mobs in malls, stations and campuses.
Activations
Street Play (Nukkad Natak)
Nukkad natak campaigns for awareness, CSR and rural messaging.
Retail & Sampling
Formats that work at or near the point of purchase, where the decision is actually made. Strongest for offtake, trial and conversion at the shelf.
Retail & Sampling
Product Sampling
Targeted product sampling that drives trial and repeat purchase.
Retail & Sampling
In-Store Promotion
In-store promoters and demos that convert shoppers at shelf.
Retail & Sampling
Retail Marketing
Retail activation programs across modern and general trade.
Retail & Sampling
Visual Merchandising
Shelf branding, FSUs and visual merchandising that win the aisle.
Retail & Sampling
POSM & Retail Branding
Point-of-sale materials, shop branding and fixtures.
Retail & Sampling
Door-to-Door Marketing
Doorstep campaigns for subscriptions, sampling and lead generation.
Retail & Sampling
Kiosk Activation
Branded kiosks in malls, metros, airports and stations.
Retail & Sampling
Lead Generation Activation
On-ground lead generation for BFSI, real estate, telecom and edtech.
Mobile & Outdoor
Formats that travel to the audience instead of waiting for it. Strongest for coverage, reach and markets where fixed venues are scarce.
Mobile & Outdoor
Roadshow & Van Campaign
Branded roadshows and van campaigns covering cities, towns and highways.
Mobile & Outdoor
LED Van Campaign
Mobile LED screen vans for launches, elections and promotions.
Mobile & Outdoor
Canopy Activation
Branded canopy activations at petrol pumps, markets and haats.
Mobile & Outdoor
Rural Marketing
Rural activations, haat-bazaar campaigns and village van programs.
Mobile & Outdoor
OOH & Outdoor Branding
Hoardings, bus shelters, metro and transit branding.
Mobile & Outdoor
Auto & Cab Branding
Auto-rickshaw, cab and bus branding for hyperlocal reach.
Events
Produced moments with a run-of-show: launches, dealer meets, conferences, award nights and spectacles. Strongest for announcement, recognition and relationship.
Events
Event Management
Full-service event management from concept to curtain call.
Events
Corporate Events
Offsites, town halls, annual days and corporate celebrations.
Events
Product Launch Events
Show-stopping launch events that generate PR and buzz.
Events
Dealer & Channel Meets
Dealer meets, distributor conferences and channel partner events.
Events
Conferences & Summits
Conferences, seminars and summits with flawless delegate management.
Events
Exhibition & Stall Design
Award-winning exhibition stall design and fabrication.
Events
Exhibition Stall Builders
Turnkey exhibition stall construction, installation and dismantling for trade shows across India.
Events
Exhibition Booth Design
Visitor-first booth concepts that express your brand clearly and support better trade-show conversations.
Events
3D Exhibition Stall Design
Photorealistic 3D stall concepts that let teams review every angle before fabrication begins.
Events
2 Side Open Stall Design
Corner-stall layouts that use two open aisles to increase visibility while preserving meeting and storage space.
Events
3 Side Open Stall Design
Peninsula-stall layouts designed for high approach visibility, open circulation and a strong central brand feature.
Events
4 Side Open Stall Design
Island-stall concepts with 360-degree access, long-distance visibility and carefully concealed utilities.
Events
Award Nights & Galas
Glamorous award ceremonies and gala dinners.
Events
Concerts & Live Shows
Concerts, music festivals and live entertainment production.
Events
Festive & Seasonal Activation
Diwali, Navratri, Onam and festive season brand activations.
Events
Sports Marketing & Activation
Stadium activations, marathons and sports sponsorship activations.
Events
Influencer Meetups
Creator meetups and influencer events that drive social reach.
Events
3D Projection Mapping
3D projection mapping on buildings, monuments, stages and products for launches and festivals.
Events
Drone Light Show
Synchronised drone light shows that write your brand in the sky for launches, festivals and weddings.
Manpower & Support
The capabilities every format above depends on — people, build, production and approvals — available on their own.
Manpower & Support
Promoters & Brand Ambassadors
Trained promoters, hostesses, models and brand ambassadors on demand.
Manpower & Support
Event Production & AV
Stage, truss, LED walls, lights and sound production.
Manpower & Support
BTL Fabrication
In-house fabrication of stalls, kiosks, canopies and props.
Manpower & Support
Permissions & Licensing
Municipal, police, mall and society permissions handled end to end.
Coverage