POSM & Retail Branding Agency in India

Point-of-sale materials, shop branding and fixtures. POSM and retail branding is the design, production and installation of the physical collateral itself — shelf strips, danglers, standees, counter units, shop-front and shutter branding — produced in volume to one consistent standard and deployed across many outlets. It is the manufacturing half of in-store presence, distinct from visual merchandising's arrangement and audit work.

Indicative pricing is ₹500 – ₹50,000 per outlet. The variables that actually move a quote are the number of cities and days, team size, how custom the build is, and venue or permission fees. Tier 1 metro day rates run above tier 2. GST applies at 18%.

70 Indian cities, covering every tier 1 metro and the major tier 2 markets, each with a local team rather than a travelling one.

Typical deliverables are design, printing, installation and audit. Measurement covers outlets branded against the approved list, installation completed within the agreed window per outlet and print and finish quality accepted at audit.

POSM and retail branding is the design, production and installation of the physical material; visual merchandising is the arrangement and ongoing compliance discipline that decides where that material goes and audits whether it stayed there. They are frequently commissioned as one brief but are genuinely different kinds of work.

A single approved prototype is inspected before the production run starts, so an error is caught on one unit rather than across the whole batch. Every installation is then photographed at completion, which is the only reliable way to know whether an outlet actually received what was approved.

The same way as any fabricated unit — by square foot of build. A modular design runs roughly ₹350 to ₹650 per square foot, rising to ₹900 to ₹2,200 for a custom build and higher again for a premium experiential finish, so the drawing decision drives the unit cost far more than the outlet count does.