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2 Side Open Stall Design Agency in India
Corner-stall layouts that use two open aisles to increase visibility while preserving meeting and storage space.
Overview
What 2 side open stall design is, and when it works
A two-side-open stall sits on a corner plot: two walls meet at a shared corner, and the stand is open to the two aisles that run along those walls. The two closed walls are real usable surface — for storage, back-of-house service or consistent branding — while the open corner is where visitors from either aisle actually meet the stand.
Because two walls exist, display and storage do not have to compete with the open frontage: heavier, less attractive elements go against the walls, and only the counter and the brand feature sit at the open corner where both approach aisles can see them at once. The two approach directions converge at that one corner, which is why the counter belongs there rather than against either wall.
Who it reaches
Exhibitors allotted a corner plot, where two walls back the stand and visitors can approach from either of two aisles.
Best suited for
- Corner plots with two closed walls and two approach aisles
- Stalls needing a back-of-house store or pantry built into the wall side
- Compact meeting areas tucked away from the open traffic path
- Live demonstrations needing a counter visible from both aisles
- Brands wanting two full wall surfaces for consistent branding
- Exhibitors moving up from a standard shell into a corner custom build
What's included
- Corner sightline plan
- Dual-facing branding
- Visitor flow layout
- Meeting zone
- Build & installation
Investment
What 2 side open stall design costs in India
Indicative investment
₹9,000 – ₹22,000 per sq m
Indicative pricing for 2 side open stall design is ₹9,000 – ₹22,000 per sq m, exclusive of GST at 18%. It is a planning band, not a quotation — the variables that actually move it are venue-days, team size, how custom the build is, and venue or permission fees.
| Cost head | What it covers | Share of budget |
|---|---|---|
| Manpower | Promoters, supervisors, anchors, training and attendance tracking | 25%–40% |
| Fabrication & materials | Kiosk or stall build, branding, POSM, consumables | 20%–35% |
| Venue & permissions | Space rental, society or mall fees, municipal and police NOCs | 15%–30% |
| Logistics | Transport, storage, setup and dismantling | 8%–15% |
| Reporting & tech | Live dashboard, data capture, geo-tagged photo proof | 3%–8% |
Formats
2 Side Open Stall Design formats we run
Corner sightline plan
Placing the brand feature and counter at the open corner so it is visible from both approach aisles simultaneously.
Dual-facing branding
Branding mounted on the two internal wall faces, read differently depending on which of the two aisles a visitor is walking.
Wall-backed storage and service zone
The two closed walls used for a back-of-house store, pantry point or AV rack, kept out of visitor sightline.
Meeting or demo nook
A quieter zone tucked into the wall corner, away from the open traffic path, for a seated conversation or a focused demo.
Dual-entry visitor flow
Two entry points mapped so visitors arriving from either aisle do not cross paths at the counter.
Build & installation to corner dimensions
The shared corner column and both abutting walls accounted for in the drawing, not treated as free space.
Worked example
A costed example you can check
Computed from our published tier 1 day rates, not estimated.
What 6 days of 2 side open stall design actually costs
Take a 6-day 2 side open stall design programme in a tier 1 metro, staffed with 5 people (3 technicians, 1 supervisor and 1 housekeeping), running at a weekday lunch-and-evening window in a tech park. Here is the direct cost, computed at tier 1 rates rather than estimated.
| Cost head | Basis | Amount |
|---|---|---|
| Team | 3 technicians, 1 supervisor and 1 housekeeping across 6 activation days, at tier 1 day rates | ₹63,600 |
| Venue & permissions | 6 venue-days at the mid-point of the corporate park band | ₹1,80,000 |
| Subtotal | Direct costs, excluding GST | ₹2,43,600 |
| GST | At the applicable rate on services | ₹43,848 |
| Total | Indicative, including GST | ₹2,87,448 |
Contacts engaged
2,700
At the mid-point of the planning band
Cost per contact
₹90
Direct cost ÷ contacts
Cost per lead
₹410 – ₹1,128
At 216–594 leads captured
Direct costs only. Fabrication, logistics and reporting are additional and typically add 31% to 58% of the programme budget. GST is shown at 18%. These are indicative planning figures, not a quotation.
Process
How we run 2 side open stall design
- 01Days 1-3
Corner plot survey & dimension lock
Confirm the exact wall positions, the shared corner column and both aisle widths before zoning starts.
- 02Days 3-7
Zoning — wall-backed storage vs open counter
Decide what sits against each wall and what sits at the open corner before any surface design begins.
- 03Days 6-10
Dual-aisle sightline & branding design
Check the brand feature and counter from both approach aisles and design the two wall faces for their respective traffic.
- 04Days 9-13
Fabrication drawing & organiser submission
Issue the dimensioned drawing, accounting for the corner column, and submit for organiser compliance approval.
- 05Within the fabrication lead-time window before hall open
Build & installation
Workshop build followed by on-site installation inside the hall's fixed build window.
Timing that changes the result
Demand and response peak around September to November — Navratri, Durga Puja, Dussehra and Diwali — the highest-response and highest-cost window of the year. Book teams, venues and fabrication early for that window, because vendor pricing moves with it.
Measurement
What gets reported, and how
Every campaign reports the same way: attendance against roster, geo-tagged and time-stamped photographs per venue, contacts engaged counted on the capture tool rather than estimated, and leads verified by callback before they are counted. Weak locations show up in the first week, which is the only point at which they can still be fixed.
| Metric | How it is captured |
|---|---|
| Brand feature visible and legible from both approach aisles | Recorded daily on the live dashboard, against the agreed target |
| Storage and service areas fully screened from visitor sightline | Recorded daily on the live dashboard, against the agreed target |
| Dual-entry flow with no crossing paths at the counter | Recorded daily on the live dashboard, against the agreed target |
| Wall branding area used for both consistent identity and messaging | Recorded daily on the live dashboard, against the agreed target |
| Build matching the corner's actual column and dimension constraints | Timestamped against the venue's activation start time |
Compliance
Permissions and compliance
Approvals sit on the critical path, not alongside it.
- Organiser drawing approval for the corner plot's wall and column positions
- Stall height and rigging limits applying to both wall faces
- Fire-retardant certification for wall-mounted branding and storage partitions
- Electrical load sanction for the service zone and counter lighting
- Venue damage and deposit terms for the two abutting walls
What goes wrong
Common 2 side open stall design mistakes
Each of these is something we have had to fix on a campaign someone else planned.
- Placing the counter against a wall instead of the open corner, so one aisle never sees it
- Using both walls purely for branding and leaving no room for storage, so cartons surface at the counter
- Splitting branding evenly between both aisles instead of weighting it to the higher-footfall one
- Positioning the meeting nook directly between the two entries, so it gets walked through
- Treating the shared corner column as free space in the drawing, then finding it mid-build
Placing the counter against a wall instead of the open corner, so one aisle never sees it
Coverage
2 Side Open Stall Design by city
Each city is staffed by a local team rather than a travelling one.
Tier 1 metros
Tier 2 cities
- 2 Side Open Stall Design in Jaipur
- 2 Side Open Stall Design in Lucknow
- 2 Side Open Stall Design in Chandigarh
- 2 Side Open Stall Design in Indore
- 2 Side Open Stall Design in Bhopal
- 2 Side Open Stall Design in Surat
- 2 Side Open Stall Design in Vadodara
- 2 Side Open Stall Design in Rajkot
- 2 Side Open Stall Design in Nagpur
- 2 Side Open Stall Design in Nashik
- 2 Side Open Stall Design in Aurangabad
- 2 Side Open Stall Design in Thane
- 2 Side Open Stall Design in Navi Mumbai
- 2 Side Open Stall Design in Kochi
- 2 Side Open Stall Design in Thiruvananthapuram
- 2 Side Open Stall Design in Kozhikode
- 2 Side Open Stall Design in Coimbatore
- 2 Side Open Stall Design in Madurai
- 2 Side Open Stall Design in Tiruchirappalli
- 2 Side Open Stall Design in Salem
- 2 Side Open Stall Design in Mysore
- 2 Side Open Stall Design in Mangalore
- 2 Side Open Stall Design in Hubli-Dharwad
- 2 Side Open Stall Design in Belgaum
- 2 Side Open Stall Design in Visakhapatnam
- 2 Side Open Stall Design in Vijayawada
- 2 Side Open Stall Design in Guntur
- 2 Side Open Stall Design in Tirupati
- 2 Side Open Stall Design in Warangal
- 2 Side Open Stall Design in Bhubaneswar
- 2 Side Open Stall Design in Cuttack
- 2 Side Open Stall Design in Patna
- 2 Side Open Stall Design in Ranchi
- 2 Side Open Stall Design in Jamshedpur
- 2 Side Open Stall Design in Guwahati
- 2 Side Open Stall Design in Raipur
- 2 Side Open Stall Design in Bilaspur
- 2 Side Open Stall Design in Kanpur
- 2 Side Open Stall Design in Varanasi
- 2 Side Open Stall Design in Agra
- 2 Side Open Stall Design in Prayagraj
- 2 Side Open Stall Design in Meerut
- 2 Side Open Stall Design in Ghaziabad
- 2 Side Open Stall Design in Faridabad
- 2 Side Open Stall Design in Ludhiana
- 2 Side Open Stall Design in Amritsar
- 2 Side Open Stall Design in Jalandhar
- 2 Side Open Stall Design in Dehradun
- 2 Side Open Stall Design in Jammu
- 2 Side Open Stall Design in Srinagar
- 2 Side Open Stall Design in Jodhpur
- 2 Side Open Stall Design in Udaipur
- 2 Side Open Stall Design in Kota
- 2 Side Open Stall Design in Gwalior
- 2 Side Open Stall Design in Jabalpur
- 2 Side Open Stall Design in Goa
- 2 Side Open Stall Design in Siliguri
- 2 Side Open Stall Design in Durgapur
- 2 Side Open Stall Design in Puducherry
- 2 Side Open Stall Design in Shimla
FAQ
2 Side Open Stall Design FAQs
What is 2 side open stall design?+
Corner-stall layouts that use two open aisles to increase visibility while preserving meeting and storage space. A two-side-open stall sits on a corner plot: two walls meet at a shared corner, and the stand is open to the two aisles that run along those walls. The two closed walls are real usable surface — for storage, back-of-house service or consistent branding — while the open corner is where visitors from either aisle actually meet the stand.
How much does 2 side open stall design cost in India?+
Indicative pricing is ₹9,000 – ₹22,000 per sq m. The variables that actually move a quote are the number of cities and days, team size, how custom the build is, and venue or permission fees. Tier 1 metro day rates run above tier 2. GST applies at 18%.
Which cities do you cover for 2 side open stall design?+
70 Indian cities, covering every tier 1 metro and the major tier 2 markets, each with a local team rather than a travelling one.
What is included?+
Typical deliverables are corner sightline plan, dual-facing branding, visitor flow layout, meeting zone and build & installation. Measurement covers brand feature visible and legible from both approach aisles, storage and service areas fully screened from visitor sightline and dual-entry flow with no crossing paths at the counter.
What makes a corner stall different from a standard inline stall?+
Two aisles of approach instead of one, and two closed walls instead of three. That changes where the counter goes — to the open corner, not the middle of the frontage — and gives the design two full wall surfaces for storage and branding that an inline stall does not have.
Where should the counter go on a corner stall?+
At the open corner, so it is visible to both aisles without visitors having to cross paths. A counter set against either wall only greets whichever aisle it faces and loses the other.
Can the two walls carry different messages?+
Yes. Because each wall faces a different aisle, dual-facing branding can carry two related but distinct messages — one weighted to whichever aisle actually carries more footfall — rather than repeating the same panel on both sides.
Is storage a problem on a corner stall?+
Less than on an open-sided stall. The two closed walls give a corner stand a genuine back-of-house zone that can be screened from visitor sightline, which is exactly the storage surface a three- or four-side-open stall does not have.
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2 Side Open Stall Design guides, pricing and playbooks
- 2 Side Open Stall Design Cost in India: Price Guide & Budget Breakdown
- How to Plan a 2 Side Open Stall Design Campaign: Step-by-Step Guide
- 2 Side Open Stall Design Ideas That Drive Sales: Proven Formats
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