Visual Merchandising Agency in India

Shelf branding, FSUs and visual merchandising that win the aisle. Visual merchandising is the discipline of how the shelf, the fixture and the store actually look — planograms, shelf sets, floor and shelf display units, window styling and signage — judged by the eye in the few seconds a shopper scans a category. It is distinct from producing the physical collateral itself: this is the arrangement and ongoing compliance work, not the manufacture of the materials being arranged.

Indicative pricing is ₹800 – ₹2,000 per store visit. The variables that actually move a quote are the number of cities and days, team size, how custom the build is, and venue or permission fees. Tier 1 metro day rates run above tier 2. GST applies at 18%.

70 Indian cities, covering every tier 1 metro and the major tier 2 markets, each with a local team rather than a travelling one.

Typical deliverables are merchandisers, planograms, shelf audits and photo reports. Measurement covers planogram compliance score at audit, share of shelf achieved against the agreed block and floor and shelf display unit placement compliance.

Visual merchandising is the arrangement discipline — planograms, shelf sets and audits; POSM and retail branding is the production and installation of the physical material being arranged. The two are usually commissioned together, but one is a design-and-compliance service and the other is a manufacturing and installation one.

On a fortnightly cycle for most fast-moving categories, because compliance drifts the moment a store resets stock around a reset shelf for its own convenience. A one-time shelf-set with no follow-up audit is close to worthless after the first restock.

By photo, taken at every visit and checked against the approved planogram, not by a verbal confirmation from the store. That photo record is also what makes a share-of-shelf claim defensible if a dispute comes up later.