Experiential Marketing Agency in India

Immersive VR, AR and tech-led brand experiences consumers remember. Experiential marketing builds an immersive, technology-led environment — AR, VR, interactive installations or a fully themed set — that a visitor moves through rather than simply watches. It is the premium end of activation formats, built to a custom design and fabricated to a higher specification than a standard stall, because the technology and the build are the content, not a backdrop to a pitch.

Indicative pricing is ₹5L – ₹1Cr per experience. The variables that actually move a quote are the number of cities and days, team size, how custom the build is, and venue or permission fees. Tier 1 metro day rates run above tier 2. GST applies at 18%.

70 Indian cities, covering every tier 1 metro and the major tier 2 markets, each with a local team rather than a travelling one.

Typical deliverables are experience design, AR/VR tech, interactive installs and social amplification. Measurement covers average dwell time inside the experience, social shares, tags or content pickups generated and visitors completed the full experience versus started it.

Brand activation is built around an engagement mechanic — a game, a demo, a photo moment — usually on a standard fabrication budget. Experiential marketing is a custom-built, technology-led environment visitors move through, built on a premium fabrication specification and a longer, custom-fabrication timeline.

Custom fabrication typically needs ten to twenty-five working days once the concept and technology are confirmed, longer than a standard stall, because the content, the technology integration and the finish are all built once rather than assembled from stock components.

The build specification is different. A premium experiential build runs at a materially higher rate per square foot than a modular kiosk, because custom joinery, finish and integrated technology cannot be flat-packed and reused the way a standard kiosk can.