OOH & Outdoor Branding Agency in India

Hoardings, bus shelters, metro and transit branding. Out-of-home advertising buys physical media space — hoardings, billboards, bus shelters, metro and transit panels, gantries and in-mall media — and handles the site selection, negotiation, printing, mounting and monitoring that go with it. Unlike activation formats it creates no conversation; it buys repeated visibility along the routes an audience already travels.

Indicative pricing is ₹30,000 – ₹15L per month. The variables that actually move a quote are the number of cities and days, team size, how custom the build is, and venue or permission fees. Tier 1 metro day rates run above tier 2. GST applies at 18%.

70 Indian cities, covering every tier 1 metro and the major tier 2 markets, each with a local team rather than a travelling one.

Typical deliverables are site selection, media buying, printing and monitoring. Measurement covers sites live on schedule against the approved plan, site occupancy days delivered versus booked and mounting quality verified by dated photograph.

By survey, not by the site list. Traffic direction, viewing angle, obstruction from trees or newer structures, and dwell time at the nearest signal decide whether a site is seen at all. Two sites at the same junction with the same dimensions can perform very differently.

A dated photograph per site at mounting, then repeat photography through the cycle. Without that, a damaged, obstructed or overlaid site is invisible on the report and gets paid for in full.

As few as the viewing time allows. A highway gantry is read in a couple of seconds and needs a brand mark and one idea; a bus shelter has long dwell and can carry more. The same artwork rarely suits both, which is why creative is adapted per format.