Coverage
BTL Agency Across India
70 cities, 25 states and union territories, and 2,407 individual areas with their own coverage pages.
How coverage works
Local teams, one national standard
Every city here is staffed by people hired in that city, not a team that travels. That matters for three practical reasons: local promoters know the venues and speak the language your audience actually uses at the stall, malls and corporate parks want staff profiles ahead of time for gate passes, and a travelling team adds accommodation and transit to an invoice without adding anything to the result.
Below each city sits a layer of area pages — business districts, residential neighbourhoods and the separate towns inside a metro area. A campaign can be scoped to those areas rather than to a whole city, which is usually how budget gets used well: a handful of correctly chosen areas will beat a thin spread across a metro almost every time.
Tier matters for cost, not for standard. Tier 1 metros carry higher day rates, higher venue fees and longer approval queues; tier 2 cities are cheaper and usually faster to clear, which makes them a sensible place to pilot a format before committing to a national rollout.
| Tier 1 metros | Tier 2 cities | |
|---|---|---|
| Cities | 10 | 60 |
| Day rates | Higher — more competition for trained staff | Lower, with the same training standard |
| Venue fees | Highest at metro mall atriums | Materially lower across every venue type |
| Approval time | Longer queues, fixed submission windows | Usually faster, but fewer officials handle the file |
| Best used for | Scale, launches and category-defining moments | Piloting a format before a national rollout |
Tier 1
Metro markets
Tier 2
Growth markets
Jaipur
Rajasthan
43 areas
Lucknow
Uttar Pradesh
38 areas
Chandigarh
Chandigarh
39 areas
Indore
Madhya Pradesh
37 areas
Bhopal
Madhya Pradesh
31 areas
Surat
Gujarat
32 areas
Vadodara
Gujarat
30 areas
Rajkot
Gujarat
27 areas
Nagpur
Maharashtra
34 areas
Nashik
Maharashtra
30 areas
Aurangabad
Maharashtra
33 areas
Thane
Maharashtra
31 areas
Navi Mumbai
Maharashtra
27 areas
Kochi
Kerala
38 areas
Thiruvananthapuram
Kerala
36 areas
Kozhikode
Kerala
34 areas
Coimbatore
Tamil Nadu
35 areas
Madurai
Tamil Nadu
31 areas
Tiruchirappalli
Tamil Nadu
31 areas
Salem
Tamil Nadu
32 areas
Mysore
Karnataka
34 areas
Mangalore
Karnataka
31 areas
Hubli-Dharwad
Karnataka
24 areas
Belgaum
Karnataka
23 areas
Visakhapatnam
Andhra Pradesh
31 areas
Vijayawada
Andhra Pradesh
30 areas
Guntur
Andhra Pradesh
24 areas
Tirupati
Andhra Pradesh
21 areas
Warangal
Telangana
20 areas
Bhubaneswar
Odisha
36 areas
Cuttack
Odisha
28 areas
Patna
Bihar
36 areas
Ranchi
Jharkhand
29 areas
Jamshedpur
Jharkhand
26 areas
Guwahati
Assam
36 areas
Raipur
Chhattisgarh
27 areas
Bilaspur
Chhattisgarh
15 areas
Kanpur
Uttar Pradesh
35 areas
Varanasi
Uttar Pradesh
31 areas
Agra
Uttar Pradesh
29 areas
Prayagraj
Uttar Pradesh
37 areas
Meerut
Uttar Pradesh
38 areas
Ghaziabad
Uttar Pradesh
36 areas
Faridabad
Haryana
37 areas
Ludhiana
Punjab
36 areas
Amritsar
Punjab
39 areas
Jalandhar
Punjab
37 areas
Dehradun
Uttarakhand
32 areas
Jammu
Jammu & Kashmir
39 areas
Srinagar
Jammu & Kashmir
37 areas
Jodhpur
Rajasthan
30 areas
Udaipur
Rajasthan
28 areas
Kota
Rajasthan
29 areas
Gwalior
Madhya Pradesh
26 areas
Jabalpur
Madhya Pradesh
27 areas
Goa
Goa
36 areas
Siliguri
West Bengal
32 areas
Durgapur
West Bengal
17 areas
Puducherry
Puducherry
18 areas
Shimla
Himachal Pradesh
25 areas
By state
- Visakhapatnam, Andhra Pradesh
- Vijayawada, Andhra Pradesh
- Guntur, Andhra Pradesh
- Tirupati, Andhra Pradesh
- Guwahati, Assam
- Patna, Bihar
- Chandigarh, Chandigarh
- Raipur, Chhattisgarh
- Bilaspur, Chhattisgarh
- Delhi, Delhi
- Goa, Goa
- Ahmedabad, Gujarat
- Surat, Gujarat
- Vadodara, Gujarat
- Rajkot, Gujarat
- Gurgaon, Haryana
- Faridabad, Haryana
- Shimla, Himachal Pradesh
- Jammu, Jammu & Kashmir
- Srinagar, Jammu & Kashmir
- Ranchi, Jharkhand
- Jamshedpur, Jharkhand
- Bangalore, Karnataka
- Mysore, Karnataka
- Mangalore, Karnataka
- Hubli-Dharwad, Karnataka
- Belgaum, Karnataka
- Kochi, Kerala
- Thiruvananthapuram, Kerala
- Kozhikode, Kerala
- Indore, Madhya Pradesh
- Bhopal, Madhya Pradesh
- Gwalior, Madhya Pradesh
- Jabalpur, Madhya Pradesh
- Mumbai, Maharashtra
- Pune, Maharashtra
- Nagpur, Maharashtra
- Nashik, Maharashtra
- Aurangabad, Maharashtra
- Thane, Maharashtra
- Navi Mumbai, Maharashtra
- Bhubaneswar, Odisha
- Cuttack, Odisha
- Puducherry, Puducherry
- Ludhiana, Punjab
- Amritsar, Punjab
- Jalandhar, Punjab
- Jaipur, Rajasthan
- Jodhpur, Rajasthan
- Udaipur, Rajasthan
- Kota, Rajasthan
- Chennai, Tamil Nadu
- Coimbatore, Tamil Nadu
- Madurai, Tamil Nadu
- Tiruchirappalli, Tamil Nadu
- Salem, Tamil Nadu
- Hyderabad, Telangana
- Warangal, Telangana
- Noida, Uttar Pradesh
- Lucknow, Uttar Pradesh
- Kanpur, Uttar Pradesh
- Varanasi, Uttar Pradesh
- Agra, Uttar Pradesh
- Prayagraj, Uttar Pradesh
- Meerut, Uttar Pradesh
- Ghaziabad, Uttar Pradesh
- Dehradun, Uttarakhand
- Kolkata, West Bengal
- Siliguri, West Bengal
- Durgapur, West Bengal